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Just in time for the 4th of July holiday weekend, American brand Levi’s debuts it’s newest campaign entitled ‘Go Forth’. With campaign elements including television, print, and digital media, the brand is planning to broadcast the campaign which embodies the American poineering spirit across North America, Chile, and Canada. Campaign spot ‘America’ will be in cinemas beginning this Friday in cities such as Seattle, Los Angeles, New York, and San Francisco, while the second spot ‘O Pioneer’ will debut July 24th. Both spots are said to run until the end of August and are around 60 seconds in length. Print advertising will also begin in July in such magazines as Interview, Spin, Fader, Vice, and Soma to name a few.

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